Anssi Mattila,
InBCT 4.2
Service Content and Context Affecting the Dimensions of Seamless
Abstract
The results presented in this paper outline, in which context the mobile Internet services are used and how services fall into different purposes of use. This paper focuses on identifying the errors, which people experience while using the mobile Internet in different contexts and for different purposes (content). The importance of use context should be seen in the case of mobile services, which are used via mobile devices. The real use environment is not taken too profoundly into consideration as usability tests are conducted. However, we did not find results supporting the claim that mobile Internet services are used in movement. We found three different types of errors: technology, service and user related. Based on Fixed-line users’ beliefs on low error rates in the case of mobile Internet, we conclude that usability doubts are not hindering their usage of mobile Internet.
Keywords: Electronic services, errors, use context
1. Introduction
Concept of usability is often related in the human-computer interaction context (Podd 1995; Park et al. 1999; Catarci 2000; Battleson et al. 2001). Usability is a general term for ergonomic product quality and has been used interchangeably with terms such as seamless user experience and user-friendliness (Dzida 1995). In the human-computer interaction literature, usability has been defined as ease of learning, efficiency of use, memorability, error rates and preferences (Hix and Hartson 1993, Nielsen 1993). Bevan (1999) has added dimensions of understandability and operability and Han et al. (2000) define perception/cognition and control/action as dimensions of product usability. So far the product’s objective performance has been receiving more attention than subjective aspect of usability (Nielsen et al. 1994; Logan 1994; Nagamachi 1995; Hofmeester 1996; Jordan 1997).
Mobile Internet can be used in various contexts whereas the usage of fixed-line Internet is always environmentally pre-determined. Dias (1998) found that enjoyment has a positive effect on ease of use, which has a positive effect on perceived usefulness of a technology-based service. The results presented in this paper outline, in which context the mobile Internet services are used and how services fall into different purposes of use. This paper focuses on identifying the errors, which people experience while using the mobile Internet in different contexts and for different purposes (content).
2. Context affecting the seamless use experience of mobile services
Conventional usability testing does not pay much attention to real use environment (Lindroth et al. 2001). The importance of use context should be seen in the case of mobile services, which are used via mobile devices. The use environment can be very different from an office of any kind and yet it is normally an office environment in which the usability tests are performed. The creation and introduction of user-friendly products that meet the needs of intended users require designers and manufacturers to understand that a user’s experience with the product in use is an outcome of interacting elements from the natural, socio-cultural and techno-physical environments (Babbar et al. 2002). Products must be easy to use and fit with the practices, activities and context of the consumer (Bevan 1999).
Context is a key issue in interaction between human and computer, describing the surrounding facts that add meaning (Schmidt et al. 1998). Location of use is central to the understanding of context but context also includes the collection of nearby people and objects as well as changes to those objects over time (Schilit et al. 1994). Kim et al. (2002) defined mobile context as any personal and environmental information that may influence the person when s/he is using mobile Internet. This definition is in line with previous studies, which have defined contextual information as focusing on what is important to user tasks, user actions and user-specific situations (Esteba et al. 1999; Guanling et al. 2000). Kim et al. (2002) further divided the use context under personal and environmental context. The personal context refers to information (emotional or physical state) about the people who are currently using mobile Internet (Ebling et al. 1998; Pascoe 1998) and the environmental context refers to the circumstances surrounding the mobile Internet user (Day 2001; Schmidt 1998).
3. Content definitions and errors related in mobile service usage
Content indicates the relevance of a particular piece of information under a certain context. The dimensions of content include how effectively the information is given, how reliable the information is, and how often the information is updated (Tomonari et al. 1996). Kim et al. (2002) found that usability problems related to the content of mobile Internet occur most frequently and more often when users are stopping rather than moving.
Schoenbachler et al. (2002) found that customers’ desire to shop for entertainment will affect motivation to buy from a channel. Content can be also classified as having hedonic or utilitarian values. If a customer has a specific goal for the use, her purpose of use is utilitarian. If a customer is using mobile service for fun, the purpose of use is hedonic. The division between hedonic and utilitarian purposes of use is not always clear. Suoranta (2002) found when conducting focus group interviews that what customers perceive as hedonic, was originally sold to them for utilitarian purposes and vice versa.
Errors as a usability attribute in our context is two-fold like efficiency of use. We refer to two kinds of errors, namely minor and catastrophic errors according to Nielsen (1993, 31). Minor errors hinder the use of the electronic services, but do not affect the outcome. Minor errors include typos, using wrong links, pressing wrong keys and so on. Minor errors are interrelated with efficiency of use (Nielsen 1993, 32). Catastrophic errors lead into a situation, in which the customer is unable to finish the use of electronic service in a desired way. Customers should be able to recover easily from minor errors but catastrophic errors tend to leave long-lasting effects.
4. Methodology
The usability attributes by Nielsen (Nielsen 1993, 26-37)
were chosen as the starting point for our seamless use experience investigation
as they constitute a generic model and fit in the service context too. The
relation between usability and seamless use experience has been described in
detail in Mattila A. (2003). Before the actual data
collection, focus group interviews among expert users were conducted. The
meaning of these interviews was to map the possible options for survey
questions. The questionnaire was pre-tested on a group of 60 students and modified
accordingly. A postal survey was conducted in May 2003. The sample was drawn
from TeliaSonera[2]
We call the customers, who did not own according to the database a
private fixed-line connection at home, the
FIGURE 1 The division of response rate among the different user segments of customers
After a second follow-up, 778 responses were accepted under
further analyses. The final response rate was 25.9%, which is acceptable
according to economic science standards. The distribution of the responses in
different user segments is presented in figure 1. A small minority of
respondents reported using mobile phone (GRPS or high-speed data connection) as
a modem in connection with a laptop as their primary electronic delivery
channel. Among the
The respondents were asked to fill out a structured
questionnaire on a 7-point Likert scale concerning
their preferences, experiences and beliefs towards usage of mobile and Internet
services. Literature (Cooper et al. 1995; Järvenpää
et al. 1997; Crisp et al. 1997) as well as prior conducted surveys guided us in
defining the scales to measure the customers’ perceived seamless use
experience. There were up to 27 questions in each tailored questionnaire. The
The survey questionnaire included questions concerning the respondent’s basic demographic variables, psychological determinants such as level of innovativeness and mobile Internet usage, which was further categorized under for main themes: usage context, service content, seamless interface dimensions and use experience. To get a more accurate and objective results, the mean value of the respondents’ subjective responses were calculated and used as the basis of our evaluation. Statistical methods such as ANOVA, crosstabulation, correlation coefficients, rotated factor analyses, Chi squares and finally structural modeling (AMOS) were applied to our data. Cronbach’s alpha was used to measure the reliability of the results. Only results relevant to this paper are presented in here.
5. Results
The demographic profile of the respondents is presented in
table 1. One third (33.9%) of the respondents were women and two thirds (64.8%)
were men. The majority (59.8%) of the respondents were 25-49 years old and
their annual household income (28.1%) before taxes fell within the range of 20
000 – 30 000 euros, which matches with the average annual income of two adults
family in Finland (Statistics Finland 2003). Only every fifth (18.2%) of the
respondents had two or more children living at home. The majority of all the
respondents were workers (40.6%). This result is compatible with the result of
the educational background of the respondents, which was in most cases (29.0%)
vocational school. Obviously, Internet and its services are becoming available
for all the consumer segments regardless of their annual household income or
educational background.
TABLE 1 Profile
of respondents
Mobile
users |
Combined
users |
Fixed-line
users |
Total |
|||||
|
No |
% |
No |
% |
No |
% |
No |
% |
Total |
211 |
100.0 |
257 |
100.0 |
310 |
100.0 |
778 |
100.0 |
Gender |
|
|
|
|
||||
157 |
74.4 |
192 |
74.7 |
155 |
50.0 |
504 |
64.8 |
|
54 |
25.6 |
55 |
21.4 |
155 |
50.0 |
263 |
33.9 |
|
0 |
0 |
10 |
3.9 |
0 |
0 |
10 |
1.3 |
|
s.d. |
0.437 |
0.417 |
0.501 |
|
|
|||
|
|
|
|
|
|
|
|
|
Under
24 years of age |
64 |
30.3 |
33 |
12.9 |
43 |
13.9 |
140 |
18.0 |
25-34
years |
81 |
38.4 |
96 |
37.4 |
62 |
20.0 |
239 |
30.7 |
43 |
20.4 |
83 |
32.3 |
100 |
32.3 |
226 |
29.1 |
|
20 |
9.5 |
41 |
15.9 |
104 |
24.5 |
129 |
16.6 |
|
3 |
1.4 |
4 |
1.6 |
1 |
0.3 |
8 |
1.0 |
|
s.d. |
0.998 |
0.974 |
1.196 |
|
|
|||
|
|
|
|
|
|
|
|
|
Less
than 10 000 euros |
33 |
15.6 |
21 |
8.2 |
43 |
13.9 |
97 |
12.3 |
10 001
– 20 000 euros |
54 |
25.6 |
48 |
18.7 |
82 |
26.5 |
184 |
23.7 |
20 001
– 30 000 euros |
59 |
28.0 |
87 |
33.9 |
73 |
23.5 |
219 |
28.1 |
30 001
– 40 000 euros |
25 |
11.8 |
37 |
14.4 |
40 |
12.9 |
102 |
13.1 |
More
than 40 001 euros |
29 |
13.8 |
53 |
20.5 |
60 |
19.3 |
142 |
18.3 |
11 |
5.2 |
11 |
4.3 |
12 |
3.9 |
34 |
4.5 |
|
s.d. |
1.650 |
1.875 |
1.741 |
|
|
|||
|
|
|
|
|
|
|
|
|
27 |
12.8 |
101 |
39.3 |
128 |
41.3 |
256 |
33.0 |
|
60 |
28.4 |
69 |
26.8 |
58 |
18.7 |
187 |
24.0 |
|
Single (incl. widow, divorced) |
115 |
54.5 |
80 |
31.1 |
116 |
37.5 |
311 |
39.9 |
9 |
4.3 |
7 |
2.7 |
8 |
2.6 |
24 |
3.1 |
|
s.d. |
0.940 |
1.154 |
1.397 |
|
|
|||
Number of children living at home |
|
|
|
|
|
|
|
|
0 |
165 |
78.2 |
152 |
59.1 |
176 |
57.0 |
493 |
63.4 |
1 |
21 |
10.0 |
45 |
17.5 |
71 |
23.0 |
137 |
17.6 |
2 |
14 |
6.6 |
29 |
11.3 |
42 |
13.6 |
85 |
11.0 |
3
or more |
8 |
3.8 |
28 |
10.9 |
20 |
6.5 |
56 |
7.2 |
Missing |
3 |
1.4 |
3 |
1.2 |
1 |
0.3 |
7 |
0.8 |
s.d. |
0.791 |
1.074 |
1.019 |
|
|
|||
Education |
|
|
|
|
|
|
|
|
Elementary
school |
24 |
11.4 |
31 |
12.1 |
48 |
15.5 |
103 |
13.2 |
Secondary
education |
34 |
16.1 |
63 |
24.5 |
64 |
20.7 |
161 |
20.7 |
Vocational
school |
69 |
32.7 |
85 |
33.1 |
72 |
23.2 |
226 |
29.0 |
University
degree |
48 |
22.8 |
39 |
15.2 |
82 |
26.4 |
169 |
21.7 |
Other |
33 |
15.6 |
36 |
14.1 |
41 |
13.2 |
110 |
14.2 |
Missing |
3 |
1.4 |
3 |
1.2 |
3 |
1.0 |
9 |
1.2 |
s.d. |
1.952 |
1.916 |
2.063 |
|
|
|||
|
|
|
|
|
|
|
|
|
10 |
4.7 |
20 |
7.8 |
20 |
6.5 |
50 |
6.4 |
|
96 |
45.5 |
116 |
45.1 |
104 |
33.5 |
316 |
40.6 |
|
Public
servant |
28 |
13.3 |
31 |
12.1 |
40 |
12.9 |
99 |
12.7 |
Other |
71 |
33.6 |
85 |
33.0 |
144 |
46.3 |
300 |
38.5 |
Missing |
6 |
2.8 |
5 |
1.9 |
2 |
0.6 |
13 |
1.8 |
s.d. |
2.367 |
2.526 |
2.547 |
|
|
Over third (37.3%) of the
Customers were asked to classify services according to their purpose of use. Even though it was not specified in which context the service was expected to be used, we have a reason to believe that because of the content of the questionnaire, the respondents may have been thinking using services in an electronic environment when they classified them according to the purpose of use. Some of the services such as real-time chat and remote diagnostics can be used only via electronic (or more specifically via mobile) channels. It was of an utmost importance to ask the customers their perception of the content, because previous studies have found that, what customers use for fun in mobile Internet has been classified as utility by the service providers (see for example Suoranta 2002).
There were no differences in opinion between user segments how they classified the services. Shopping was seen as purely hedonic by 12 percent of the respondents. If the customers were thinking about shopping through the Internet, this finding makes sense. Sports news was also classified as hedonic whereas news in general was used for more utilitarian purposes. The mobile Internet services with the most hedonic purpose of use in the minds of the customers were: real-time chat, relationship, downloaded services, gambling and games (see figure 2). The mobile Internet services with the most utilitarian purpose of use in the minds of the customers were: search engines, remote diagnostics, traveling, finance, e-mail, health, career and education, news and reservations. The content of the mobile Internet services was seen more utilitarian than hedonic. This finding is challenging the general opinion, which relates the use of mobile Internet services more often in hedonic purposes than utilitarian ones.
FIGURE 2 Service
contents according to purpose of use
(0 = purely
hedonic … 6 = purely utilitarian)
The customers were asked what is their primary channel in use to access a list of services. They were
given several channel options (mobile Internet, fixed-line Internet, mobile
phone as a modem, PDA, self-service, personal service) to choose from. The most
popular service delivery channels were electronic, which is no surprise knowing
the sample structure. Even the heavy users of mobile Internet services use more
fixed-line connection than mobile Internet connection. In fact, the
TABLE 2 Delivery
channel in use depending on the service content
SERVICE CLASSIFICATION:
Purpose of use (content) |
DELIVERY CHANNEL IN USE |
Mobile users |
Fixed-line users |
Relationship (e.g. dating
services) |
Mobile Internet |
29.4 % |
10.1 % |
Fixed-line Internet |
51.7% |
68.7 % |
|
Search engines |
Mobile Internet |
12.1 % |
0.7 % |
Fixed-line Internet |
76.3 % |
94.4 % |
|
Hobbies and leisure time |
Mobile Internet |
17.6 % |
8.7 % |
Fixed-line Internet |
62.2 % |
69.1 % |
|
Communication |
Mobile Internet |
18.3 % |
4.2 % |
Fixed-line Internet |
67.0 % |
91.3 % |
|
Home and family |
Mobile Internet |
13.5 % |
12.1 % |
Fixed-line Internet |
54.7 % |
51.0 % |
|
Shopping |
Mobile Internet |
4.3 % |
2.8 % |
Fixed-line Internet |
38.0 % |
32.4 % |
|
Games |
Mobile Internet |
26.5 % |
4.4 % |
Fixed-line Internet |
48.8 % |
71.1 % |
|
Financial services |
Mobile Internet |
9.4 % |
0.7 % |
Fixed-line Internet |
61.3 % |
83.5 % |
|
Career or studying |
Mobile Internet |
6.8 % |
2.4 % |
Fixed-line Internet |
69.9 % |
73.7 % |
|
News |
Mobile Internet |
21.7 % |
2.0 % |
Fixed-line Internet |
52.2 % |
72.9 % |
|
Entertainment |
Mobile Internet |
10.7 % |
1.7 % |
Fixed-line Internet |
58.0 % |
61.1% |
|
Reservation |
Mobile Internet |
12.5 % |
9.1 % |
Fixed-line Internet |
52.3 % |
53.8 % |
The rates of shopping were low for both user segments and via both channel options. Mobile Internet seems to be used more for hedonic purposes such as relationship and games and less for utilitarian purposes such as career or studying. News makes an exception as they were classified as having a utilitarian purpose of use and yet they are used actively (21.7%) also via mobile Internet. This can be explained by the ease of use related in mobile news services. Most operators offer WAP-enabled news services, which are build in the mobile phone menu.
Despite the common belief that mobile Internet services are
used in movement, we did not find results supporting that claim. It appears
that even though the newest versions of mobile phones have calorie meters,
thermometers and other features for use when exercising, customers have not
adopted using mobile services when actually moving or exercising. Over half of
the respondents (50.5%) never used mobile services in movement. However, some
respondents (17.0%) reported of using mobile Internet services among other
people. It is common in
FIGURE 3 The use context of mobile Internet
services
We found three different types of errors: technology (device or connection)
related, service related and user related. No connection and dead battery were
common technology related errors. If service was not operating or there were no
suitable payment methods available, it was a question of service related
errors. User related errors had to do with user’s bad memory and
computer/mobile device illiteracy. We found that technology related errors tend
to be catastrophic and hinder the use completely. The user related errors tend
to be milder and minor by nature. The service related errors can be very
irritating and hampering the achievement of goals set on the service usage but
rarely completely catastrophic. The findings are presented in table 3. The less
the customers used a specific service delivery channel, the more they
experienced channel specific errors (minus correlation coefficients on table 3).
The
TABLE 3
Errors related in electronic service delivery channels:
LINE USERS
CORRELATION MATRIX Service delivery channel in use Þ Errors in seamless use experience
ß |
Mobile Internet |
Fixed-line Internet |
Mobile phone as a modem |
PDA |
Runs out of electricity in the middle of service usage |
-.200**, -.230** |
|
-.136* |
|
Unsuitable device in terms of service usage |
|
-.199** |
|
-.134* |
The connection keeps breaking |
|
|
.167* |
|
Service downloads slowly |
-.152*, -.118* |
|
.248** |
|
Compatibility problems between device and service |
-.115** |
-.145* |
|
-.200** |
No recollection about the needed information to operate the service |
|
|
.202** |
-.171** |
Cannot find the appropriate keys |
-.125* |
|
|
-.306** |
Service is not working |
-.224**, -.163** |
-.147* |
|
-.249** |
No suitable payment method available |
|
|
|
-.251** |
Data gets lost, no confirmation about a (un)successful transfer |
|
|
|
-.198** |
** Correlation
is significant at the 0.01 level.
* Correlation is significant at the 0.05 level.
In the case of all the errors, over half (from cannot find
the right keys 52.9% to service is not working 82.1%) of the
Vice versa, the Fixed-line users related most of the errors in fixed-line Internet with three exceptions. They felt that mobile phone as a modem runs most often out of electricity in the middle of service usage (67.9%). They also experienced problems with unsuitable devices (49.4%) most often in the case of accessing Internet services via mobile phone as a modem. Also the Fixed-line users had a strong belief that it’s difficult to find proper keys to operate mobile Internet services (61.5%) and that they don’t remember how to use a fixed-line Internet service (64.6%). It is worth remembering that the Fixed-line users may have tried using mobile Internet services but are not currently actively using them. Based on their beliefs on low error rates in the case of mobile Internet, we conclude that usability doubts are not hindering their usage of mobile Internet. In fact, previous study has found that the Fixed-line users are satisfied with their current situation and simply have no reason to start using mobile services. As they have fixed-line Internet connection daily in use usually both at home and work, and if needed via mobile phone as a modem in connection with laptop, they already feel independent from time and place (Mattila M. 2003).
Table 4 presents the significant variables of errors related in specific service contents. It appears that customers experienced most errors in services they used the most (financial services) and the least (shopping). The errors the Fixed-line users[3] relate in mobile Internet services are mostly based on their beliefs and perceptions instead of extensive use experience. There were only few significant correlations between service content and errors in the Fixed-line users segment. They related user specific errors (such as not remembering how to use the service) and therefore minor errors in hedonic purpose of use (traveling). In fact, traveling services were the mobile Internet services that the Fixed-line users believed to start using in the near future.
TABLE 4 Dependencies between error types
and service content:
FIXED-LINE USERS
CORRELATION MATRIX Service content Þ Errors ß |
Real-time chat |
Remote diagnostics |
Shopping |
Financial services |
Gambling |
E-mail |
News |
Traveling |
Runs out of electricity in the middle of service usage |
|
.305** |
-.333** |
.221* |
|
|
|
|
Unsuitable device in terms of service usage |
|
|
|
|
|
-.220* |
|
|
The connection keeps breaking |
.180* |
.209* |
|
|
.209* |
|
|
|
Service downloads slowly |
|
.179* |
|
|
|
|
.175* |
.167* |
No recollection about the needed information to operate the service |
|
|
|
|
|
|
|
.170* |
Cannot find the appropriate keys |
|
|
|
|
|
|
|
.258** |
** Correlation
is significant at the 0.01 level.
*
Correlation is significant at the 0.05 level.
There was no clear interdependency between service content and
experienced errors in the segment of
Catastrophic errors seem to relate closely in personal context whereas minor errors relate in environmental context (see figure 4). The figure entails all the respondents who informed having used mobile Internet services. The correlation matrix in full is presented in Appendix. For example, there was a significant correlation (r=.198, p<.01) between being alone (personal context) and having no connection established at all (catastrophic technology specific error). Furthermore, there was a significant correlation (r=.166, p<.05) between lack of instructions (minor error) and using mobile services in a group of people (environmental context). There are more errors having dependencies with personal context of mobile Internet service use than with environmental context.
Even though mobile Internet services are often used in a
vehicle, the respondents did not related any errors in such a use context. Perhaps
they were feeling relaxed and using mobile services for hedonic purposes. They
had not experienced any problems with unsaved data in relation to use context
either. It goes without saying when you are on a bad mood, you are bound the
experience more errors of all sort. When users were alone, they felt more
errors than average. Using mobile Internet services in a group of people
correlated with memory shortage (r=.196, p<.01) and lack of instructions
(r=.166, p<.05). It is easy to understand the possible pressure from the
reference group when one is showing them how to use mobile Internet services
and realizes that there is too little memory on device to get the most spectacular
features out. Tiredness seems to correlate with many experienced errors as
well.
6. Conclusions
The results presented in this paper outline, in which context the mobile Internet services are used and how services fall into different purposes of use. We focus on identifying the errors, which people experience while using the mobile Internet in different contexts and for different purposes (content).
We found three different types of errors: technology (device or connection) related, service related and user related. We found that technology related errors tend to be catastrophic and hinder the use completely. The user related errors tend to be milder and minor by nature. The service related errors can be very irritating and hampering the achievement of goals set on the service usage but rarely completely catastrophic.
The less the customers used a specific service delivery channel, the more
they experienced channel specific errors. In the case of all the errors,
over half of the
It appears the
Based on the Fixed-line users’ beliefs on low error rates in
the case of mobile Internet, we conclude that usability doubts are not
hindering their usage of mobile Internet. There was no clear interdependency between service
content and experienced errors in the segment of
Mobile e-mail services were found having problems with unsuitable devices especially when used via Personal Digital Assistants (PDA). Catastrophic errors seem to relate closely in personal context whereas minor errors relate in environmental context. There are more errors having dependencies with personal context of mobile Internet service use than with environmental context. When users were alone, they felt more errors than average. Tiredness seems to correlate with many experienced errors as well.
References
Babbar, S. & Behara, R. & White, E. (2002). “Mapping product usability”, International Journal of Operations and Product Management, Vol. 22, No. 10.
Battleson, B. & Booth. A. & Weintrop, J. (2001). “Usability testing of an academic library Web site: a case study”, The Journal of Academic Librarianship, Vol. 27, No. 3.
Bevan, N. (1999). “Quality in use: meeting user needs for quality”, The Journal of Systems and Software, Vol. 49, No. 1.
Catarci, T. (2000). “What happened when database researchers met usability”, Information Systems, Vol. 25, No. 2.
Crisp, B. & Järvenpää, S. & Todd,
P. (1997). “Individual differences and Internet shopping attitude and
intentions”,
Cooper, D. & Emory, C. (1995). “Business Research Methods”, 5th
edition, Richard D. Irwin Inc.,
Dey, A. (2001). “Understanding and Using Context”, Personal and Ubiquitous Computing, Vol. 5.
Dias, D. (1998). “Managers’ motivation for using information technology”, Industrial Management & Data Systems, Vol. 98, No. 7.
Dzida, W. (1995). “Standards for user-interfaces”, Computer Standards & Interfaces, Vol. 17, No. 1.
Ebling,
M. & Satyanarayan, M. (1998). “On the importance
of translucence for mobile computing”, in Proceedings of First Workshop on
Human Computer Interaction with Mobile Device,
Esteban, C. & Rüdiger, I. & Kirste, T. (1999). “Interactive applications of personal situation-aware assistants“, Computers & Graphics, Vol. 23, No. 6.
Guanling,
C. & Kotz, D. (2000). “A survey of context-aware
mobile computing research”, available at www.cs.dartmouth.edu/abstracts/TR2000-381
as on 2.3.2002.
Han, S. & Yun, M. & Kim, K. & Kwahk, J. (2000). ”Evaluation of product usability: development and validation of usability dimensions and design elements based on empirical models”, International Journal of Industrial Ergonomics, Vol. 26, No. 4.
Hix,
D. & Hartson, R. (1993). Developing User Interfaces:
Ensuring Usability through Product and Process. John Wiley & Sons,
Hofmeester,
K. & Kemp, J. & Blankendaal, A. (1996).
“Sensuality in product design: a structured approach”, in Proceedings of the
ACM CHI
Jordan, P. (1997). “The four pleasures taking human factors beyond usability”, in Proceedings of the 13th Triennial Conference of the International Ergonomics Association, Vol. 2, Tampere, Finland.
Järvenpää,
S. & Todd, P. (1997). “Is There a Future for Retailing on the Internet?” in
Electronic Marketing and the Consumer, ed. Peterson, R. A. (1997), SAGE
Publications Inc.,
Kim, H. & Kim, J.
& Lee, Y. & Chae, M. & Choi, Y. (2002). “An empirical study of the use contexts
and usability problems in mobile Internet“, in Proceedings of the 35th Hawaii
International Conference on System
Logan, R. (1994). “Human factors for pleasure in product use”, Applied Ergonomics, Vol. 29, No. 1.
Mattila,
A. (2003). “The Different Dimensions of Seamless Use Experience in Electronic
Environment”, in Proceedings of European Applied Business Conference,
Mattila, M. (2003).
“Mobile Services’ User Segments among Finnish Banking Customers”, in
Proceedings of European Applied Business Conference,
Nagamachi, M. (1995). “Kansei engineering: a new ergonomic, consumer-oriented technology for product development”; International Journal of Industrial Ergonomics, Vol. 15, No. 1.
Nielsen, J. (1993).
Usability Engineering. AP Professional,
Nielsen, J. & Lavy, J. (1994). “Measuring usability: preference vs performance”, Communications of the ACM, Vol. 37, No. 4.
Park, K. & Lim, C. (1999). “A structured methodology for comparative evaluation of user interface designs using usability criteria and measures”, International Journal of Industrial Ergonomics, Vol. 23, No. 5-6.
Pascoe, J. (1998).
“Adding Generic Contextual Capabilities to Wearable Computes”, in Proceedings
of 2nd International Symposium of Wearable Computers,
Podd, J. (1995). “An examination of four user-based software evaluation methods”, Interacting with Computers, Vol. 7, No. 4.
Schilit,
B. & Adams, N. & Want, R. (1994). “Context-Aware Computing Aplications”, in Proceedings of the Workshop of Mobile Computing
Systems and Applications, Santa Cruz, US.
Schmidt, A. & Beigi,
A. & Gellersen, H-W. (1998). „There is
more to Context than Location“, Computers and Graphics, Vol. 19, Vol. 2.
Schoenbachler, D. & Gordon, G. (2002). “Multi-channel shopping: understanding what drives channel choice”, Journal of Consumer Marketing, Vol. 19, No. 1.
Suoranta,
M. (2002). “The Future of Mobile Phone Services”, Working paper N:o 253/2002,
Tomonari,
K. & Elson, S. & Harpold, T. & Stamper,
T. & Sukaviriya, P. (1996). “Using small screen
space more efficiently”, in Proceedings of Human Factors in Computing Systems,
APPENDIX Correlation
matrix related in figure 4.
CORRELATION MATRIX Service use context Þ Errors in seamless use experience
ß |
In move |
Among people |
In a vehicle |
On a bad mood |
Alone |
With children |
In a good mood |
Tired |
Busy |
Device gets jammed |
|
|
|
.192** |
.172* |
|
|
|
|
Too little memory on the device |
.173* |
.196** |
|
.154* |
|
|
|
|
|
Speed of data transfer is lower than promised |
|
|
|
.195** |
.140* |
|
|
|
|
Connection cannot be established at all |
|
|
|
|
.198** |
|
|
.241** |
.145* |
Downloaded program is not working |
|
|
|
|
.199** |
|
.163* |
.254** |
.161* |
Service is not what expected |
|
|
|
|
.152* |
.146* |
|
.226** |
|
There is no logic in service performance |
|
|
|
|
|
.155* |
|
.163* |
|
Insufficient instructions on use of service |
|
.166* |
|
.152* |
.157* |
|
|
|
|
Data which was entered didn’t get saved |
|
|
|
|
|
|
|
|
|
** Correlation
is significant at the 0.01 level.
* Correlation is significant at the 0.05 level.
[1]
Compressed version to be presented in Austin Mobility Roundtable 2004,
submitted for publication under Information
Technology & People.
[2] Based on the number of customers, TeliaSonera
is the largest mobile operator in
[3]
13.8% of the Fixed-line users were occasionally or seldom using mobile Internet
services
EUROOPAN UNIONI