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| Prof., Dr. Minna Mattila |
InBCT 4.1
Customer-based positioning in mobile environment
Team Leader:
Prof., Dr. Minna Mattila, School of Business and Economics,
mimaja@econ.jyu.fi, 014-2602965, 040-5778669
Observations
Researcher Mari Suoranta has studied Multimedia Messaging Services (MMS) in the Business-to-Consumer sector. The studied mobile services were divided into four groups: commercial, entertainment, news, and professional. The special issues included, but were not limited to, the following key areas: what is the possible future killer application, what are the triggers in the non/usage of mobile services, which factors add to perceived value, what is the optimal product range in terms of particular customer segment needs, and what are the next steps in the technological developments. Also touched upon were remote diagnostics, mobile radio, and video screening.
Plans
Researcher Mari Suoranta continues to finalize her dissertation on mobile payments and transactions.
Researcher Juha Munnukka has joined this project as a Ph.D. candidate. Earlier studies indicate that future research is needed, especially in the field of price formation. Munnukka's research focus is on studying the relationship between pricing and mobile service adoption among consumers. This research topic revolves around the question of what services customers are willing to pay for in the mobile environment compared to fixed-line services.
Parties of Mobile Service Business (Munnukka 2003)
Tässä hankkeessa luodaan perusteet mobiilipalveluiden asiakaslähtöiselle tuotteistamiselle. Hankkeessa kartoitetaan muun muassa sitä, miten asiakas havaitsee hinnan jakautuvan palveluntarjoajan, teknologiatuottajan ja sisällöntuottajan kesken, ja miten tämä asiakkaan mielikuva vaikuttaa tuotteen käyttöön ja käyttöönottamiseen. Hanke tuottaa käytännön työkaluja tuotekehityksen tueksi mobiilipalveluita kehittäville ja myyville tahoille
kuluttajamarkkinoilla. Hankkeen tulokset tarjoavat vastauksen kysymykseen, mistä
vakituisesti kiinteän laajakaistaverkon palveluita käyttävä asiakas on valmis
maksamaan mobiilin Internetin tapauksessa.
Lisätietoja yms.:
More Information etc.:
Raportteja/Reports:
Suoranta, Mari & Mattila, Minna:
Mobile Banking and Consumer Behavior - New Insights into the Diffusion Pattern
(HTML, 91.1 KB).
Suoranta, Mari:
Modelling Mobile Banking Adoption
(HTML, 78.7 KB).
Munnukka Juha, Mattila Minna & Härkönen Anja:
Bundle Pricing in Mobile Services Business
(HTML, 185.5 KB).
Suoranta, Mari & Mattila, Minna:
Technology-Based Service Products - A Study on the Drivers and Inhibitors of Mobile Banking
(HTML, 137.8 KB).
Suoranta, Mari & Mattila, Minna:
Usage of Mobile Services: Empirical Findings from a Bank Customer Survey
(HTML, 130.2 KB).
Suoranta, Mari:
Mobiilipalveluiden asiakaslähtöinen tuotteistaminen (Adaptation
of Mobile Banking Services
(PDF, 180.2 KB).
Munnukka, Juha:
New Business Models In Wireless Network
(PDF, 194.2 KB).
Munnukka, Juha:
Formation Of Price Perception In Mobile Services
(HTML, 1.8 MB).
Suoranta Mari:
Adoption Of Mobile Banking In Finland
(HTML, 612.5 KB).
Suoranta Mari:
Väitösartikkelit
(HTML, 553.9 KB).
Mattila Anssi:
What is the effect of product attributes on Public-Key Infrastructure adoption?
(HTML, 98 KB) Journal of Information Technology Theory and Application.
Mattila Anssi:
How Perceived Security appears in the Commercialization of Internet Innovation
(HTML, 159.1 KB). Information Systems Frontiers.
Sabour Nadia:
Product placement as a marketing communications tool in Finland
(HTML, 65.2 KB).
Mattila, M. "Adoption Factors in Electronic Grocery Shopping in Finland", International Journal of Retailing and Distribution Management.
Mattila, M. (2002), "Introducing Existing Financial Services over New Electronic Channels", International Journal of Innovation Management, Vol. 6, No. 4.
Mattila, M. & Pento, T. (2002), "Modelling Internet Adoption", International
Quarterly Journal of Marketing, Vol. 4.
Karjaluoto, H. & Mattila, M. & Pento, T. (2002), "Factors Underlying Attitude
Formation toward Internet Banking", International Journal of Bank Marketing, Vol. 20, No. 6. ISSN 0265-2323.
Mattila, M. & Pento, T. (2002), "Development of Electronic Distribution Channels in Finland - M-Banking Usage and Customer Profiles", Banking and Information Technology BIT, seite 41, 2/2002, pp. 41-49.
Mattila, M. & Karjaluoto, H. & Pento, T. (2002), "Internet Banking Adoption
among Mature Customers: Early majority or laggards?", Journal of Services Marketing JSM, ISSN 0887-6045.
Karjaluoto, H. & Mattila, M. & Pento, T. (2002), "Study on Internet Usage among
Finnish Bank Customers", AMA Winter Educators' Conference Proceedings: Marketing
Theory and Applications, Vol. 13, pp. 422-429. ISBN 0-87757-299-2. ISSN 1054-0806.
Mattila, M. & Karjaluoto, H. & Pento, T. (2002), "Customer Channel Preferences
in the Finnish Banking Sector" (invited), Journal of Marketing Channels JMC,
Vol. 10, No. 1, pp. 41-64. ISSN 1046-669X.
Mattila, M. & Karjaluoto, H. & Pento, T. "Internet Banking Adoption Factors in
Finland", Journal of Internet Banking and Commerce.
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TARKASTETTAVAT OPINNÄYTETYÖT
4.6.03 klo 16.00 alkaen Agora Delta
Mari Suoranta, lisensiaattityön tarkastus InBCT 4.1
Tarkastajat: Prof. Kjell Gronhaug, Norja (opponentti) ja Prof. Anna-Mette Fuglseth, Norja
8.10.03 klo 16.00 alkaen Agora Delta
Juha Munnukka, lisensiaattityön tarkastus InBCT 4.1
Tarkastajat: Prof. Shawn P. Daly, USA (opponentti) ja Paul Arsenault, USA
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InBCT 4, yleisesti yms.:
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